How do you create (and sell) a weekly chatcast?

We all know how much time and work goes into a narrative podcast, but we often underestimate how much time and work goes into a chatcast. Especially a weekly one with high ambitions. As editor-in-chief of the Dutch production company Dag en Nacht Media - acquired by Danish company Podimo - Lieke Malcorps knows this better than anyone.

Every month, the podcasts of Dag en Nacht Media and Podimo generate eight million listens in the Netherlands and Flanders. Popular titles include Alle geschiedenis ooit (with the best stories in history), De complottenpiramide (in which Lisa Loeb and her husband Daniel Paarlberg examine conspiracy theories), Voorheen schaamteloos randstedelijk (Doortje Smithuijsen and Perre van den Brink ask the questions that modern life doesn't yet have the answers to) and Maxime's mini misdaad (Maxime Meiland and her two best friends discuss small crimes committed by listeners).

In her keynote, Lieke explains how to make an excellent weekly chatcast - from research to presentation - and how to market it. The talk offers concrete tools to make your podcast even better.

This session is in Dutch. With the support of the Dutch Embassy.