Avery Trufelman: Summon the Muse

You should know Avery Trufelman as the host and producer of the fashion podcast Articles of Interest, which was crowned podcast of the year by both The New Yorker and The New York Times. Before that, she earned her spurs at the equally legendary design podcast 99% Invisible and created the highly addictive Nice Try! In it, she delves into the history of the vacuum cleaner and the mattress, among other things.

Her keynote is about the everyday alchemy of the creative process. How can we find an original idea on the internet? How do we turn real questions into compelling stories? And how do you start to weave shards of stories into a cohesive narrative? This is a case study about audio, but only as a vessel. Indeed, these questions apply to anyone working in any creative medium.

This keynote is in English.