YouToo?

A recent survey revealed that 56% of American podcast listeners discover new podcasts through recommendations from family and friends. In second place? YouTube! At least 52% of American podcast listeners have stumbled upon new podcasts via the video platform.

For those creators who now think, “okay, but that has got nothing to do with the kind of podcasts I make,” the researchers have a different opinion. On the one hand, they emphasize the importance of video in creating new “podcast stars” because they bring in new (and often young) listeners. On the other hand, they had some advice for those who don’t make chatcasts: “Your podcast may not belong on YouTube - but YOU do, in some shape or form.”

Any way you slice it, video is becoming more important in podcasting. How important exactly? And what do you need to do to get started with it? YouTube’s Joe Bergan explains!

This talk is in English.